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b+ab

RETAIL & FASHION

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B+AB, 2009-11 FASHION CAMPAIGNS

STRATEGIC PLANNING, CAMPAIGN AND ART DIRECTION, CATALOGUE DESIGN

Inspired by Japanese street-wear, b+ab are known for their youthful, whimsical and on-trend design. We were approached by the emerging Hong Kong based fashion brand to distill a brand strategy and a new direction for their campaigns moving forward.

We commissioned a range of illustrators over a 4 year period, inspired by the collections playful and surreal approach and character. Each season the illustrations were interwoven with art directed campaign photography to create an imaginative, fantasy world, resulting in a new statement for the brand.