FABIO ONGARATO DESIGN

MENU

CALIBRE

RETAIL & FASHION

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SEASONAL CAMPAIGNS

Strategic Positioning, Communication Planning, Global Benchmarking and Research, Brand Identity, Packaging and Collateral, Campaign and Art Direction, Direct Mail and EDMs, Digital Campaigns, WebsitE

Calibre is Australia’s pre-eminent menswear brand, recognised for its signature of slick suiting and modern casual wear with European styling. For many years we worked to build the Calibre brand, art directing seasonal campaigns and bringing collections to life via conceptual narratives.

In 2008 we initiated a turning point in the brands positioning. A departure from traditional men’s fashion imagery, our campaign set out to develop a unique personality and attitude that was irreverent and humorous, but always glamorous. Teaming up with world-renowned photographers Terry Richardson, Magnus Unnar and Marcelo Krasilcic resulted in the creation of iconic campaigns that redefined the Calibre brand.