FABIO ONGARATO DESIGN

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COUNTRY ROAD

RETAIL & FASHION

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IDENTITY & CAMPAIGNS 2004 – 2011

STRATEGIC POSITIONING, COMMUNICATION PLANNING, GLOBAL BENCHMARKING AND RESEARCH, BRAND IDENTITY, PACKAGING AND COLLATERAL, CAMPAIGN AND ART DIRECTION, DIRECT MAIL AND EDMS, DIGITAL CAMPAIGNS, WEBSITE

Through a relationship that spanned 8 years, we were able to help strategically reposition the Country Road brand through a scope that encompassed a re-brand, store of the future, campaigns, direct mail and digital strategy.

Working closely with creative director Sophie Holt; together we were able to build brand recognition as Australia's most revered and renowned fashion and lifestyle brand. The resurrection of this Australian icon was underpinned by numerous landmark campaigns, international talent – both photographers and models and a consistency in approach that embodied 'Modern Australian Style'.