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THEN X TEN

A HERMAN MILLER EXHIBITION

RETAIL & FASHION

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Then X Ten: The Power of the Poster, A Herman Miller Exhibition

Brand and Communication Strategy, Brand Activation Concept, Event Identity, Exhibition Design, Curation and Commissions, Print Collateral, Advertising, PR/Social Media Strategy

We conceived and created a brand activation campaign Then x Ten, celebrating the power of the poster by revisiting the innovative poster commissions of Herman Miller and exhibiting them alongside new commissions by ten of the world’s leading contemporary image-makers. Through global touring exhibitions, social media and advertising, this landmark initiative continues to find international relevance by visually capturing the essence of the brand for a new generation.

Featuring illustrated posters by: Eda Akaltun, Emily Forgot, Genevieve Gauckler, Sanghon Kim, Petra Mrzyk and Jean-François Moriceau, Felix Pfaffli, Keiichi Tananmi, Kam Tang, Craig Redman and Karl Maier, Jonathan Zawada