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JOHANNA HO

RETAIL & FASHION

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SEASONAL CAMPAIGNS & IDENTITY

Brand Identity, Packaging and Collateral, Campaign and Art Direction, Catalogue Design

Since graduating from London’s St. Martin’s College in 1997, Johanna Ho has built a strong reputation for her women’s ready-to-wear collection. Stocked by prestigious retailers across Europe, North America and Asia, her collections feature innovative knitwear combining fine Italian yarns with fresh silhouettes.

In addition to developing a brand identity and packaging for the label, we worked with Johanna Ho over several years, creating seasonal campaigns and catalogues. From the Sam Haskins 'Cowboy Kate’ inspired collection captured by the legendary photographer himself, to the youthful romanticism of a ‘journal’ style catalogue for the ‘Love Collection’, or collaborating with photographer Michael Saunders on an old world circus ‘libretto’ catalogue concept for ‘Dream Circus’, each of our campaigns aimed to craft a definitive narrative from the designer’s own influences and collections.