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ON PEDDER

RETAIL & FASHION

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AUTUMN WINTER CAMPAIGN 2004

BRAND STRATEGY, Art Direction, Catalogue Design 

Having completed an extensive brand overhaul and repositioning, this landmark On Pedder campaign by Justin Smith featured renowned international model/actress Gemma Ward. Having been the face of Prada earlier that year, this signature campaign heralded On Pedder's authority in fashion footwear and accessories across Asia.