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RAIA NATIONAL CONFERENCE 2007

Event Identity, Print Collateral, Poster Design, Microsite

In a move to cast off the ‘old establishment’ image of their conference in favour of a more contemporary one, the theme for the 2007 RAIA National Architecture Conference was 'The Departure Lounge'. Encouraging open dialogue on current issues, members of all ages were asked to participate.

To signify this perceptual shift, RAIA commissioned us to produce their conference branding; identity posters, website and event graphics. Collaborating with French illustrator Genevieve Gluckler we steered away from traditional architectural graphic styles to produce an iconic, playful and eclectic image that would inspire and intrigue the predominantly architect based audience.