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SAMANTHA WILLS

RETAIL & FASHION

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BRAND & SEASONAL CAMPAIGNS, 2010-2013

IDENTITY, Art Direction, Catalogue Design 

Samantha Wills is a New York, Sydney based jewellery designer. Tipped by fashion writer Inez Mendoza to be 'Australia’s biggest export since Vegemite’, Wills is Inspired by world travels, culture and life experiences, with pieces collected by Patricia Field, Pink and Beyonce.

Each campaign storyline reflects upon Samantha Will’s personal experiences and how they have influenced each collection. The iconic campaign series propelled the brand into national and international markets, resulting in astounding success with a cult-following of loyal fans.