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SPACE

RETAIL & FASHION

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SPACE BRAND CAMPAIGN

Brand Strategy, Brand Identity Extension, Digital Communications, Print Collateral, Advertising, Publication, Packaging, Building Identification, Environmental Graphics, In-store POS

In an ever competitive retail furniture market, the challenge for SPACE was to maintain its market leadership as a retailer of international designer furniture brands. With a great diversity across brands and product offering, the key challenge was to position SPACE through a campaign that had broad appeal, that connected with its customers; and strengthened its presence with the home-buyer.

The ‘A Life Individual’ campaign presented an opportunity to celebrate 25 years by elevating the SPACE customer, embracing their individuality, sense of style and their support of the brand. The approach provides a mechanism to extend the campaign over the coming years, by continuing to show the diversity of their customers and their love of the SPACE brand.