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THE CAPITOL

SOUTH YARRA

ARCHITECTURE & DESIGN

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IDENTITY & PROPERTY MARKETING CAMPAIGN

Brand Strategy, Global Benchmarking and Research, Communications Strategy, Media Campaign, Brand Identity, Packaging, Art Direction, Catalogue Design, Display Suite and Signage

The Capitol is the premier South Yarra luxury apartment address for Melbourne’s urban elite, on the corner of Toorak Road and Chapel Street. Designed by Bates Smart, The Capitol offers unrivalled designer appointments and generous spaces; setting a new benchmark for premium apartment living.

For this project we created ‘The Capitol’ brand and developed a highly integrated marketing campaign, employing the collaboration of international artists and photographers to deliver a unique approach that eschews the typical property development promotion, and depicts ‘the Capitol way of life’.

Collaborators: Jean-Philippe Delhomme, Filipe Jardim, Daniel Riera, Sebastian Gollings, Ben Briand, Cameron Bruhn, Peter Bennetts and Bates Smart