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253 FLINDERS LANE MELBOURNE, SIGNAGE & WAYFINDING

Aspirational Brief and Brand Extension, Wayfinding Strategy and Schedule, Wayfinding Signage Systems, Environmental Graphics, Cost Planning and Prototyping, Tender and Construction Administration

With an ever-increasing demand for their adult education courses, Melbourne’s CAE undertook an expansion, developing multiple campuses throughout Melbourne’s CBD in 2009. We worked with architects Gray Puksand to develop a comprehensive visual language and environmental experience for their core Flinders Lane campus.

Our aim was to bring a contemporary perspective to this office and learning space. We emphasised information pathways, connectivity and transformation to appeal to sophisticated and intelligent lifelong learners rather than a generic ‘student’ set. The resulting design program explored the power of learning to transform lives, acknowledging the metamorphic nature of the CAE and the significance of the city to the CAE campus context.