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GRILL'D

HOSPITALITY & LEISURE

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INSTORE EXPERIENCE & BRANDED ENVIRONMENT

Brand Strategy, Brand Identity, Packaging, Retail Environments and Interiors Consulting, Aspirational Brief and Brand Extension, Building Identification, Environmental Graphics, In-store POS, Signage Guidelines, Cost Planning and Prototyping, Tender and Construction Administration

Eight years after designing their original identity, burger group Grill’d came to us again, this time with the challenge of driving their successful brand into the national marketplace.

Integral to our approach in developing a total brand experience was redevelopment of the stores and environmental graphics. We introduced ‘The Grill’d's Collective’; a rotating environmental graphics scheme consisting of flexible lo-fi posters showcasing the work of local, state-based illustrative commissions. This curated program demonstrates Grilld’s support of local artists and communities and eschews the mass produced, homogenised interiors of fast-food outlets in favour of a warm, hand-made, individualised and localised environment. Much like their burgers.

Illustration: Jumbo, Magic Sweater, James Jirat Patradoon and Chris Wahl
Interior design: HASSELL, St. Style and Techne