FABIO ONGARATO DESIGN

MENU

IGLOO ZOO

HOSPITALITY & LEISURE

project-large-placeholder

INSTORE EXPERIENCE

Brand Strategy, Brand IdentitY, Digital Communications, Packaging, Retail Environment and Interiors Consulting, Aspirational Brief and Brand Extension , Building Identification, Environmental Graphics, In-store POS, Signage Guidelines, Cost Planning and Prototyping, Tender and Construction Administration

Igloo Zoo was Australia’s first super-chilled, all natural yoghurt bar when it launched in 2008. In preparation for their entrée into the Australian market, the company commissioned us to create a complete brand experience; encompassing naming, brand strategy, brand identity, packaging and website through to the retail interiors. 

Inspiration came in the form of an ‘igloo’ as the embodiment of the product’s core attributes; purity, freshness, originality and super-chilled. With architect Byron George we created a store interior that conjured the inner sanctum of an igloo; a curved timber screen, sinuous banquette seating and glossy white flooring. The result is a distinctive, integrated and memorable branded environment that was the recipient of multiple design awards.