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QT MELBOURNE

HOTELS & HOSPITALITY F&B

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QT MELBOURNE IDENTITY & ENVIRONMENT

IDENTITY DESIGN, ART DIRECTION, PRINTED COLLATERAL, PACKAGING, VENUE IDENTITIES, ENVIRONMENTAL GRAPHICS, WAYFINDING SCHEDULE, WAYFINDING SIGNAGE SYSTEMS

Located where the Paris end of Melbourne meets the darker underground of the laneways of Russell Street, the design narrative conceptualized for QT Melbourne was inspired by the sites context, and the theatre of burlesque, fusing French Noir inspiration with the glamour of the QT Brand. A noir undercurrent is omnipresent across all guest touch-points, from the intriguing brand identity to the graphic installations, transforming the hotel experience into ‘Maison QT’.  

Project Collaborators

Interior Design: Nic Graham and Associates
Illustration: Stuart Patience