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QT SYDNEY

HOSPITALITY & LEISURE

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HOTEL & VENUE WAYFINDING, SIGNAGE & ENVIRONMENTAL GRAPHICS

Brand Strategy, Brand Identity, Packaging, Retail Environment and Interiors Consulting, Aspirational Brief and Brand Extension, Building Identification, Environmental Graphics, In-store POS, Signage Guidelines, Cost Planning and Prototyping, Tender and Construction Administration

Blending Gothic, Italian and Art Deco architecture, the flamboyant QT Sydney hotel captures everything its beautifully rejuvenated landmark site demands – old world glamour, art-deco design and quirky theatrical touches – delivered with a twist; new technologies, cutting-edge design and contemporary art.

When developing the hotel’s signage, environmental graphics and heritage installations we needed to devise solutions for complex navigation routes and create a holistic branding experience for hotel guests across two divergent sites – Gowings Department Store and the State Theatre Building. Our strategy was a play on the juxtapositions of the present with the past inherent in the project – the elegant old department store with exhibitionism and voyeurism, the theatre with all its spectacle, illusion and glamour. The outcome is a cheeky, nostalgic nod to old Sydney; a pastiche of Gothic and Art Deco architecture, bespoke found objects, and playful touches.

Interior design: Nick Graham and Associates