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W HOTEL HONG KONG

HOSPITALITY & LEISURE

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STYLING, INSTALLATION & ENVIRONMENTAL GRAPHICS

Aspirational Brief and Brand Extension, Wayfinding Schedule, Wayfinding Signage Systems, Environmental Graphics, Art Consulting, Cost Planning and Prototyping, Tender and Construction Administration

When Starwood’s luxury boutique brand W Hotels decided to expand into Hong Kong, we were engaged over an 18-month period to design the environmental graphics, installations and manage the curation of a contemporary art collection integrated into the interiors.

Evoking images of ‘reinterpreted fantasy’ and ‘enchantment’, our Placemaking instills a bold design dimension to the W Hotel – a defined site narrative was bought to life through styling that enriched the interiors and architecture, heightening the guest experience. A series of key environmental graphic features across hotel interiors, guest rooms and restaurants were devised, culminating in the 76th-floor pool deck where the mosaic mural, consisting of hundreds of thousands of Bisazza tiles, was realised. It has since become a hallmark of the W Hotel Brand.

Architecture: Glamorous
Interior design: Nic Graham and Associates