FABIO ONGARATO DESIGN

MENU

AQUILA

RETAIL & FASHION

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SEASONAL CAMPAIGN A/W 2015 – The Genuine Icon

STRATEGIC PLANNING, CAMPAIGN and ART DIRECTION, STORE VISUALS and VM, CATALOGUE DESIGN

With an extended offer of apparel and menswear to their already renowned shoe and leather goods business, Aquila approached us to develop a campaign that would help position their business and set a trajectory around which we could build a dimensional campaign.

Shooting with English photographer Ben Weller, the legendary Werner Schreyer, the face of men’s fashion synonymous with style since the early 90’s represents the legacy of the brand, its timeless designs and dedication to genuine character. Intelligent, confident and masculine, Werner not only provided great PR dimension, but encapsulated an interesting and memorable personality that embodied the character of the Aquila man.