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JACMAX

LINDSAY BRIGHTON

ARCHITECTURE & DESIGN

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IDENTITY & PROPERTY MARKETING CAMPAIGN


BRAND and COMMUNICATION STRATEGY, IDENTITY, ART DIRECTION, COPYWRITING, ADVERTISING CAMPAIGN, PRINT MEDIA, DIGITAL MEDIA, SALES BROCHURE, PROJECT GALLERY

Lindsay is the first collaboration between developer Jacmax and World Architecture award winning practice Fearon Hay of New Zealand. A timeless and contemporary boutique development, the collaboration introduces international architecture to one of Melbourne’s oldest and prestigious bayside suburbs. 

The campaign tells the story of the creation, from architectural lineage, practice profile, design philosophy and process to photographic studies in light and form, echoing the sensibility of the architecture and detailed approach. Reflecting Brighton’s history of Mid-century modernism, Lindsay is positioned as the next landmark in this legacy.  

 Collaborators: Rory Gardiner and Simon Reeves