FABIO ONGARATO DESIGN

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MPAVILION

ART & CULTURE

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MPAVILION BRAND IDENTITY

Brand and Event IdentitY, Corporate Collateral, Art Direction, Promotional Material, Advertising 

Launched in 2014, MPavilion is a major new architecture, design and cultural event for Melbourne that champions the interconnection of design and contemporary culture. Dedicated to commissioning bold temporary pavilions by leading architects, the MPavilion is a portal for creative collaboration and community engagement.

Our role was to create a unique event identity – to conceptually resemble ‘a receptacle of many things; ideas, people, collaborations, etc. A series of brand images were commissioned to reflect the energy of public engagement and a custom typeface created to represent MPavilion's 'receptacle of many', that likewise could also act as architecture and container for transforming content.