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ORCHARD PIPER

WASHINGTON STREET

ARCHITECTURE & DESIGN

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IDENTITY & PROPERTY MARKETING CAMPAIGN

BRAND STRATEGY AND IDENTITY, SALES AND MARKETING COMMUNICATIONS,
ART DIRECTION, COPYWRITING, ADVERTISING, PROJECT GALLERY

Positioned as 'One of a Kind', Orchard Piper's Washington Street Development presents a new benchmark in luxury property. The sales and marketing campaign is a celebration of ‘The Makers’ – a team of international artisans and designers whose contribution to Washington Street is an authentic, architectural statement. The campaign, communicating bespoke, uncompromising quality and rarity in the market was applied on-line, across printed collateral, project gallery and a highly targeted media strategy.