FABIO ONGARATO DESIGN

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CORPORATE & INSTITUTION

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CORPORATE SIGNAGE AND WAYFINDING

WORKPLACE ASPIRATIONAL BRIEF AND BRAND EXTENSION, WAYFINDING SIGNAGE SYSTEM,  ENVIRONMENTAL GRAPHICS, COST PLANNING AND PROTOTYPING, TENDER AND CONSTRUCTION ADMINISTRATION

Westpac’s new Melbourne headquarters at 150 Collins Street provides a shared working space for Westpac and its subsidiary brands and companies. For this project FOD worked in collaboration with Geyer, establishing a graphic approach that aligned with the interior design, while providing distinct identity and orientation.

The design scheme took its design reference from the archetypal family home, with areas identified as the ‘Studio’, ‘Living Room’ and ‘Verandah’. This idea is further evolved in the building’s signage system, where shelf-like fixtures support an eclectic mix of signs that mimic the informal order of objects found in domestic interiors. The environmental graphics provided another level of integration, creating a distinct visual identity for each area.