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HASSELL BRAND IDENTITY

Brand and Communication StrategY, Brand Identity, Print Collateral, Invitations, Publication, Art Direction, Print Templates, Website, Digital Templates, Building Identification

We were commissioned to refresh HASSELL's global brand identity. Inspired by HASSELL's multidisciplinary approach to creating spaces that enhance human experiences and outcomes, we developed a refreshed identity that articulated the human perspective of their work across multiple sectors around the world.

 The identity encompassed an extensive rebrand which was implemented over a 12 month period across print, digital and marketing collateral, digital strategy and website, including an events and exhibition programme.

 Our mandate was not only to develop new business tools, but to project a ‘contemporary’ image for HASSELL that would appeal to a new generation of designers to lead their practice.