FABIO ONGARATO DESIGN

MENU

ASSIN

RETAIL & FASHION

project-large-placeholder

ASSIN BRAND IDENTITY

Brand IdentitY, Environmental Graphics, Packaging Collateral, Campaign Art Direction

An evolving retail concept located in a Melbourne city basement, ASSIN is recognised for its refined collective of fashion brands and as a retail experience that merges its interest in fashion, art, architecture and design.

With the store offering an intimate perspective on the world of fashion through considered retail, installations and designer collaborations, an eye catching retail concept and identity was required to amplify its presence.

We played with the sense of tension inherent in ASSIN’s underground location of high-end fashion, subverted by street graphics, graffiti, and stencil to cement the store’s identity as a unique retail destination.

Architecture: NFK
Photography: Jun Takahashi – Undercover