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ELENBERG FRASER

ARCHITECTURE & DESIGN

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ELENBERG FRASER BRAND IDENTITY

Brand Identity, Print Collateral, Publication, Art Direction, Website, Digital Templates, Signage

When designing architectural firm Elenberg Fraser’s new corporate identity, our main objective was to lend the emerging firm credibility in the market. We also wanted to acknowledge the subversive nature in their approach to architecture and express their commitment to the transformation of form through graphic perception.

Our solution used graphic elements in unexpected ways to create a distinctive visual language reminiscent of disclosure patterns. Overall, an adaptive identity system comprising a strong brand mark and graphic patterns, provided Elenberg Fraser flexibility across print and digital collateral.

Photography: Peter Clarke, Max Creasy, Selina Ou