FABIO ONGARATO DESIGN

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GERTRUDE CONTEMPORARY

ART & CULTURE

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GERTRUDE CONTEMPORARY BRAND IDENTITY

Brand Strategy, Brand Identity, Typeface, Print Collateral, Invitation Shells, Brochure Templates, Posters, Exhibition Graphics, Digital Communication, Website and Digital Archive, Signage, Publications

Gertrude Contemporary is regarded as a leading Australian centre for the development and presentation of contemporary art. As such, the rebranding of this important institution demanded an outcome of equal parallel. 

We were responsible for creating an identity that drew together the many aspects of Gertrude Contemporary including the Gallery Spaces, the Studios and Residencies, Emerging Writers and Curators Programs and Publications. One identity that creates a platform that uniformly speaks about this institution’s many dimensions and ever-evolving content.

With this identity we eschewed a traditional brandmark, instead we created an identity system comprising of a custom typeface, grid and colour palettes used to create a dynamic and flexible image that would be able to constantly grow and evolve.