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PIDAPIPO

HOSPITALITY & LEISURE

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PIDAPIPO GELATERIA

Brand Strategy, Identity Design, Packaging Design, Illustrator Commission, Art Direction, Corporate Collateral, Website, Promotional Material

Pidapipo is about redefining the authentic Italian gelato experience for Australians. At its core the brand is about the art of traditional handmade Italian gelato, freshly-made daily by gelato-maker and business owner, Lisa Valmordiba. Launching with a well attended pop-up lab in Carlton for summer 2013, we created a brand identity that personified Lisa and the product offering; a colourful contemporary feel, fused with packaging design elements which pay homage to tradition, mixed with a quirky illustrative commission from international artist Emily Forgot.