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QT SYDNEY

HOSPITALITY & LEISURE

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QT SYDNEY IDENTITY

Brand Identity, Art Direction, Packaging, Printed Collateral, VENUE IDENTITY

QT Sydney was third inline of the QT Hotels and Resorts to open its doors. Briefed to develop a unique identity and visual language, our approach integrated the broader site narratives of both the historic Gowing’s and The State Theatre Buildings to seamlessly connect with the hotel branding and visual language. The result was a fusion of notions and juxtapositions of the past with the present – the eclectic mix of department store wares and service with exhibitionism and voyeurism combined with the idea of theatre, spectacle and silver screen glamour. 

Interior design: Nick Graham and Associates
Photography: Todd Barry