FABIO ONGARATO DESIGN

MENU

SAMANTHA WILLS

RETAIL & FASHION

project-large-placeholder

SAMANTHA WILLS IDENTITY REFRESH

Strategic Positioning, Communication Planning, Brand Identity, Packaging and Collateral, Campaign and Art Direction, Motion Video, Catalogue Design, Direct Mail and EDMs

Australian jewellery designer Samantha Wills launched her eponymous label in 2004. A resident of both New York and Sydney, the brand is an embodiment of Samantha’s personal life and travels. With success in Australia as impetus, the company sought a brand refresh to prepare for its launch into the competitive overseas market.

After undertaking a strategic positioning exercise, we created a new identity reflecting an old world ‘maker’s mark’ that bestowed a unique, personal touch to the brand. Communications planning covering brand campaigns, art direction and catalogue design followed. Hailed in 2011 as the ‘Break Out Star’ by The New York Times, the Samantha Wills brand has experienced overwhelming success with a cult-following of loyal fans.