FABIO ONGARATO DESIGN

MENU

URBAN ATTITUDE

RETAIL & FASHION

project-large-placeholder

URBAN ATTITUDE IDENTITY & STORE OF THE FUTURE

Brand Strategy, Brand Identity, Digital Communications, Packaging, Retail Environment and Interiors Consulting, Aspirational Brief and Brand Extension, Building Identification, Environmental Graphics, In-store POS, Cost Planning and Prototyping, Tender and Construction Administration

Urban Attitude is a novelty gift store with a long-standing cult following in Melbourne. With new owners and the intent of retail expansion nationally, we were commissioned to undertake an extensive re-brand with a strategy that culminated in the redevelopment of a ‘total brand experience’ through a 'store of the future' project.

The new identity encompassed the development of a graphic vernacular applied across collateral and packaging, which complimented the new flagship store for Fitzroy.

Interior Architects: HASSELL