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ART & CULTURE

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ART & AUSTRALIA REBRAND & MAGAZINE

Identity, Art Direction, Publication Design

At 50 years of age, biannual print magazine Art and Australia is the country’s longest-running art journal. The revered publication was in search of a dynamic rebrand that would be attractive to a new generation of readers and more pertinent to their increasing focus on contemporary creative practices.

A change of name to ARTAND created a shift in alignment with its broader scope while a larger format increased shelf presence and reading comfort. A bold cover design added character, appeal and dimension and embodied a more dynamic and contemporary publication.